I want to apologize for the lapse in posting on the blog since the last of the four novels of the Wentworth saga was published. I suppose it was quite natural for me to feel that I had posted what I had to offer as further context for the novels themselves, and to think that it might be better to take a break, to avoid the impression of banging the drum. Beyond a certain point of going public, for any author without the advantages of large-scale commercial marketing – putting the title and the cover out, and soliciting reviews that will mostly serve for promotion rather than critical assessment – word of mouth may be the most reliable aid in reaching the kind of reader that the author really had in mind when writing.
I’m not sure how often authors comment on that slightly obscure aspect of their work, on their intuitive conception of their ideal reader. The general assumption is that readership is a kind of natural and amorphous flux that follows and avoids fiction, that will find its own level, so to speak. But this is disingenuous in almost every respect. The literary novel, as it is called, aims to keep engaging readers with a certain sort of material that is filtered for taste. The robust industry surrounding it provides a sturdy support system that looks for considerable originality in tone and manner and in angle in new work, and the emphasis in selection is often worked over to lie in nothing much more elusive than ‘novelty’ as a winning characteristic. At times, it seems evident that this rather bizarre and probably elite market bears some comparison to that of perfume, marketed by a selection of great houses with a good name, but striving mostly to find a new scent which is analogous in some ways to what has come before, but launches out subtly to provide its users with a new definition of their personal culture.
At the other end of the beam, and balancing it out, lies genre in the broadest possible sense, where something similar also prevails but in a far more overt and blatant manner. New material may come through in the innocent form of a type of book that appears by now to be inevitable – the ‘picture book’ format in children’s publishing, for example – or marshalled into one of the leading and dominant packages in reading: thriller, crime, historical, romance, military, fantasy, and the various sub-genres and curiously hybrid genres associated with them. Here it seems that authors strive to write into the stream, not against it, and to satisfy a settled taste for a certain kind of experience. So, again, there is a call on authors for a kind of originality which is fused with predictability, one which can be readily marketed and take its place in specialized lists that support the developed and often settled tastes of readers.
I am not at all sure how far the idea of a particular kind of reader would manage to surface in this heavily industrial storytelling map. Certainly, by choosing which branch of the stream you dive into as an author, you are picking up a generic sense of a reader, and one which can hardly be avoided. You would probably be rather foolish to write a book for the literary agent, and hopefully for the prestige publisher, that failed to cater for a sophisticated readership; and there would be little future for a romantic novel without… well, it’s all too obvious.
What I experience when I write may be a bit out of it: a kind of internalised, editing primer that shapes my sentences, story, dialogue and character as they are being made, and relates to engaging a very particular kind of reader. Now I am not likely to find that stamp of reader through marketing, sadly, still less through the design of the cover, which is a beguiling (or, at times, sensationally repellent) art, but still fails to tell the reader what is inside.
Word of mouth may well be the only true answer: but when pleasing and intriguing people is really a very private matter, as the best of reading tends to be, how do you encourage those who like what you do to explain their tastes vigorously, or even vociferously to others? But the sadness is that I can only avoid writing for my particular ideal reader – a composite, by the way, of many different people whom I know or have known – if I choose not to tell a story at all.








